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I Choose, Therefore I Like: Preference for Faces Induced by Arbitrary Choice
Behavioral choice alters one’s preference rather than simply reflecting it. This effect to fit preferences with past choice, is known as “choice-induced preference change.” After making a choice between two equally attractive options, one tends to rate the chosen option better than they initially di...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3745416/ https://www.ncbi.nlm.nih.gov/pubmed/23977211 http://dx.doi.org/10.1371/journal.pone.0072071 |