Physicians’ perceptions of medical representative visits in Yemen: a qualitative study

BACKGROUND: The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. Within this context, medical representatives (MRs) are the key personnel employed in promoting their products. One significant consequ...

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Detalles Bibliográficos
Autores principales: Al-Areefi, Mahmoud Abdullah, Hassali, Mohamed Azmi, Ibrahim, Mohamed Izham b Mohamed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2013
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3765182/
https://www.ncbi.nlm.nih.gov/pubmed/23962304
http://dx.doi.org/10.1186/1472-6963-13-331

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3765182/
https://www.ncbi.nlm.nih.gov/pubmed/23962304
http://dx.doi.org/10.1186/1472-6963-13-331

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