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Physicians’ perceptions of medical representative visits in Yemen: a qualitative study

BACKGROUND: The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. Within this context, medical representatives (MRs) are the key personnel employed in promoting their products. One significant consequ...

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Detalles Bibliográficos
Autores principales:	Al-Areefi, Mahmoud Abdullah, Hassali, Mohamed Azmi, Ibrahim, Mohamed Izham b Mohamed
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2013
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3765182/ https://www.ncbi.nlm.nih.gov/pubmed/23962304 http://dx.doi.org/10.1186/1472-6963-13-331

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