The Influence of Media Communication on Risk Perception and Behavior Related to Mad Cow Disease in South Korea

OBJECTIVES: The purpose of this study was to ascertain the influence of media communication on risk behavior related to mad cow disease (MCD). METHODS: Mothers of elementary school students in Seoul were recruited as the survey participants of this study. RESULTS: Media reports affected risk behavio...

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Detalles Bibliográficos
Autores principales: Park, Jee-Eun, Sohn, Aeree
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2013
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3767106/
https://www.ncbi.nlm.nih.gov/pubmed/24159557
http://dx.doi.org/10.1016/j.phrp.2013.06.005
Descripción
Sumario:OBJECTIVES: The purpose of this study was to ascertain the influence of media communication on risk behavior related to mad cow disease (MCD). METHODS: Mothers of elementary school students in Seoul were recruited as the survey participants of this study. RESULTS: Media reports affected risk behavior related to MCD. Also, knowledge and attitude toward MCD affects risk behavior. CONCLUSION: Risk-related information provided by the media should maintain consistency and objectivity. For effective risk communication, there should be an open communication between the government and public, experts, and related industries, who should all collaborate.

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