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Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland
This study focused on the heterogeneity of consumer reactions, measured through poultry meat purchase intentions, when facing three cases of risk. The heterogeneity was analysed by latent class logistic regression that included all three risk cases. Approximately 60% of the respondents belonged to t...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2013
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3823342/ https://www.ncbi.nlm.nih.gov/pubmed/24157513 http://dx.doi.org/10.3390/ijerph10104925 |
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author | Heikkilä, Jaakko Pouta, Eija Forsman-Hugg, Sari Mäkelä, Johanna |
author_facet | Heikkilä, Jaakko Pouta, Eija Forsman-Hugg, Sari Mäkelä, Johanna |
author_sort | Heikkilä, Jaakko |
collection | PubMed |
description | This study focused on the heterogeneity of consumer reactions, measured through poultry meat purchase intentions, when facing three cases of risk. The heterogeneity was analysed by latent class logistic regression that included all three risk cases. Approximately 60% of the respondents belonged to the group of production risk avoiders, in which the intention to purchase risk food was significantly lower than in the second group of risk neutrals. In addition to socio-demographic variables, the purchase intentions were statistically associated with several attitude-based variables. We highlighted some policy implications of the heterogeneity. Overall, the study demonstrated that risk matters to consumers, not all risk is equal, and consumer types react somewhat differently to different types of risk. |
format | Online Article Text |
id | pubmed-3823342 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2013 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-38233422013-11-11 Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland Heikkilä, Jaakko Pouta, Eija Forsman-Hugg, Sari Mäkelä, Johanna Int J Environ Res Public Health Article This study focused on the heterogeneity of consumer reactions, measured through poultry meat purchase intentions, when facing three cases of risk. The heterogeneity was analysed by latent class logistic regression that included all three risk cases. Approximately 60% of the respondents belonged to the group of production risk avoiders, in which the intention to purchase risk food was significantly lower than in the second group of risk neutrals. In addition to socio-demographic variables, the purchase intentions were statistically associated with several attitude-based variables. We highlighted some policy implications of the heterogeneity. Overall, the study demonstrated that risk matters to consumers, not all risk is equal, and consumer types react somewhat differently to different types of risk. MDPI 2013-10-11 2013-10 /pmc/articles/PMC3823342/ /pubmed/24157513 http://dx.doi.org/10.3390/ijerph10104925 Text en © 2013 by the authors; licensee MDPI, Basel, Switzerland. http://creativecommons.org/licenses/by/3.0/ This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/). |
spellingShingle | Article Heikkilä, Jaakko Pouta, Eija Forsman-Hugg, Sari Mäkelä, Johanna Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland |
title | Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland |
title_full | Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland |
title_fullStr | Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland |
title_full_unstemmed | Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland |
title_short | Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland |
title_sort | heterogeneous risk perceptions: the case of poultry meat purchase intentions in finland |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3823342/ https://www.ncbi.nlm.nih.gov/pubmed/24157513 http://dx.doi.org/10.3390/ijerph10104925 |
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