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Electronic Word of Mouth on Twitter About Physical Activity in the United States: Exploratory Infodemiology Study

BACKGROUND: Twitter is a widely used social medium. However, its application in promoting health behaviors is understudied. OBJECTIVE: In order to provide insights into designing health marketing interventions to promote physical activity on Twitter, this exploratory infodemiology study applied both...

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Detalles Bibliográficos
Autores principales:	Zhang, Ni, Campo, Shelly, Janz, Kathleen F, Eckler, Petya, Yang, Jingzhen, Snetselaar, Linda G, Signorini, Alessio
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications Inc. 2013
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3841353/ https://www.ncbi.nlm.nih.gov/pubmed/24257325 http://dx.doi.org/10.2196/jmir.2870

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