17. The Business of Integrative Medicine: Panel Discussion

Focus Area: Sustainable Business Models In this session, panelist members of the Consortium of Academic Health Centers for Integrative Medicine (CAHCIM) share what has been successful in the implementation of integrative healthcare across different health systems and academic health centers. Some use what may be termed a “vertical” model, or one that is a stand-alone entity that operates outside of the health system or academic health center. Others use “horizontal” business models, which reach across and are built from within existing departments and divisions. Funding and revenue streams play a major role in the decision-making process and evolution of a center, so funding sources—philanthropic, internal, and operational budgets—also will be discussed.