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A Varying Coefficient Model to Measure the Effectiveness of Mass Media Anti-Smoking Campaigns in Generating Calls to a Quitline

BACKGROUND: Anti-smoking advertisements are an effective population-based smoking reduction strategy. The Quitline telephone service provides a first point of contact for adults considering quitting. Because of data complexity, the relationship between anti-smoking advertising placement, intensity,...

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Detalles Bibliográficos
Autores principales:	Bui, Quang M., Huggins, Richard M., Hwang, Wen-Han, White, Victoria, Erbas, Bircan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Japan Epidemiological Association 2010
Materias:	Statistical Data
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3900825/ https://www.ncbi.nlm.nih.gov/pubmed/20827036 http://dx.doi.org/10.2188/jea.JE20090105

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