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Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

BACKGROUND: Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This...

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Detalles Bibliográficos
Autores principales:	France, Kathryn E, Donovan, Robert J, Bower, Carol, Elliott, Elizabeth J, Payne, Janet M, D’Antoine, Heather, Bartu, Anne E
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2014
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3903031/ https://www.ncbi.nlm.nih.gov/pubmed/24410764 http://dx.doi.org/10.1186/1471-2458-14-30

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