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Using Google AdWords for International Multilingual Recruitment to Health Research Websites
BACKGROUND: Google AdWords, the placement of sponsored links in Google search results, is a potent method of recruitment to Internet-based health studies and interventions. However, the performance of Google AdWords varies considerably depending on the language and the location of the target audienc...
Autores principales: | Gross, Margaret S, Liu, Nancy H, Contreras, Omar, Muñoz, Ricardo F, Leykin, Yan |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications Inc.
2014
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3906699/ https://www.ncbi.nlm.nih.gov/pubmed/24446166 http://dx.doi.org/10.2196/jmir.2986 |
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