Which Pharmaceutical Sales Representatives’ Features do Slovenian Family Physicians Value?

INTRODUCTION: One of the key strategies for marketing new drugs to physicians is personal selling by pharmaceutical sales representatives (PSRs). GOAL: The aim of this study was to determine which features of PSR’s are most valued by Slovenian family physicians (FPs). METHODS: We performed a cross-s...

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Detalles Bibliográficos
Autores principales: Klemenc-Ketis, Zalika, Kersnik, Janko
Formato: Online Artículo Texto
Lenguaje:English
Publicado: AVICENA 2013
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3916158/
https://www.ncbi.nlm.nih.gov/pubmed/24554801
http://dx.doi.org/10.5455/aim.2013.21.257-260

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3916158/
https://www.ncbi.nlm.nih.gov/pubmed/24554801
http://dx.doi.org/10.5455/aim.2013.21.257-260

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