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Which Pharmaceutical Sales Representatives’ Features do Slovenian Family Physicians Value?
INTRODUCTION: One of the key strategies for marketing new drugs to physicians is personal selling by pharmaceutical sales representatives (PSRs). GOAL: The aim of this study was to determine which features of PSR’s are most valued by Slovenian family physicians (FPs). METHODS: We performed a cross-s...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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AVICENA
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3916158/ https://www.ncbi.nlm.nih.gov/pubmed/24554801 http://dx.doi.org/10.5455/aim.2013.21.257-260 |