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Purchase decision-making is modulated by vestibular stimulation

Purchases are driven by consumers’ product preferences and price considerations. Using caloric vestibular stimulation (CVS), we investigated the role of vestibular-affective circuits in purchase decision-making. CVS is an effective noninvasive brain stimulation method, which activates vestibular and...

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Detalles Bibliográficos
Autores principales:	Preuss, Nora, Mast, Fred W., Hasler, Gregor
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2014
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3928537/ https://www.ncbi.nlm.nih.gov/pubmed/24600365 http://dx.doi.org/10.3389/fnbeh.2014.00051

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