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Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China
While the ‘low-tar’ scheme has been widely recognised as a misleading tactic used by the tobacco industry to deceive the public about the true risks of cigarette smoking, a similar campaign using the slogan of ‘less harmful, low tar’ was launched by the Chinese tobacco industry, that is, State Tobac...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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BMJ Publishing Group
2014
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3933165/ https://www.ncbi.nlm.nih.gov/pubmed/23349230 http://dx.doi.org/10.1136/tobaccocontrol-2012-050691 |
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author | Yang, Gonghuan |
author_facet | Yang, Gonghuan |
author_sort | Yang, Gonghuan |
collection | PubMed |
description | While the ‘low-tar’ scheme has been widely recognised as a misleading tactic used by the tobacco industry to deceive the public about the true risks of cigarette smoking, a similar campaign using the slogan of ‘less harmful, low tar’ was launched by the Chinese tobacco industry, that is, State Tobacco Monopoly Administration/China National Tobacco Corporation and began to gain traction during the last decade. Despite the fact that no sufficient research evidence supports the claims made by the industry that these cigarettes are safer, the Chinese tobacco industry has continued to promote them using various health claims. As a result, the production and sales of ‘less harmful, low-tar’ cigarettes have increased dramatically since 2000. Recently, a tobacco industry senior researcher, whose main research area is ‘less harmful, low-tar’ cigarettes, was elected as an Academician to the prestigious Chinese Academy of Engineering for his contribution to developing ‘less harmful, low-tar’ cigarettes. The tobacco researcher's election caused an outcry from the tobacco control community and the general public in China. This paper discusses the Chinese tobacco industry's ‘less harmful, low-tar’ initiatives and calls for the Chinese government to stop the execution of this deceptive strategy for tobacco marketing. |
format | Online Article Text |
id | pubmed-3933165 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2014 |
publisher | BMJ Publishing Group |
record_format | MEDLINE/PubMed |
spelling | pubmed-39331652014-02-25 Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China Yang, Gonghuan Tob Control Special Communication While the ‘low-tar’ scheme has been widely recognised as a misleading tactic used by the tobacco industry to deceive the public about the true risks of cigarette smoking, a similar campaign using the slogan of ‘less harmful, low tar’ was launched by the Chinese tobacco industry, that is, State Tobacco Monopoly Administration/China National Tobacco Corporation and began to gain traction during the last decade. Despite the fact that no sufficient research evidence supports the claims made by the industry that these cigarettes are safer, the Chinese tobacco industry has continued to promote them using various health claims. As a result, the production and sales of ‘less harmful, low-tar’ cigarettes have increased dramatically since 2000. Recently, a tobacco industry senior researcher, whose main research area is ‘less harmful, low-tar’ cigarettes, was elected as an Academician to the prestigious Chinese Academy of Engineering for his contribution to developing ‘less harmful, low-tar’ cigarettes. The tobacco researcher's election caused an outcry from the tobacco control community and the general public in China. This paper discusses the Chinese tobacco industry's ‘less harmful, low-tar’ initiatives and calls for the Chinese government to stop the execution of this deceptive strategy for tobacco marketing. BMJ Publishing Group 2014-03 2013-01-24 /pmc/articles/PMC3933165/ /pubmed/23349230 http://dx.doi.org/10.1136/tobaccocontrol-2012-050691 Text en Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 3.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/3.0/ |
spellingShingle | Special Communication Yang, Gonghuan Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China |
title | Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China |
title_full | Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China |
title_fullStr | Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China |
title_full_unstemmed | Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China |
title_short | Marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in China |
title_sort | marketing ‘less harmful, low-tar’ cigarettes is a key strategy of the industry to counter tobacco control in china |
topic | Special Communication |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3933165/ https://www.ncbi.nlm.nih.gov/pubmed/23349230 http://dx.doi.org/10.1136/tobaccocontrol-2012-050691 |
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