Reference Valence Effects of Affective S–R Compatibility: Are Visual and Auditory Results Consistent?

Humans may be faster to avoid negative words than to approach negative words, and faster to approach positive words than to avoid positive words. That is an example of affective stimulus–response (S–R) compatibility. The present study identified the reference valence effects of affective stimulus–response (S–R) compatibility when auditory stimulus materials are used. The researchers explored the reference valence effects of affective S–R compatibility using a mixed-design experiment based on visual words, visual pictures and audition. The study computed the average compatibility effect size. A t-test based on visual pictures showed that the compatibility effect size was significantly different from zero, t (22) = 2.43, p<.05 (M = 485 ms). Smaller compatibility effects existed when switching the presentation mode from visual stimuli to auditory stimuli. This study serves as an important reference for the auditory reference valence effects of affective S–R compatibility.