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“Translating” between survey answer formats()
Survey research remains the most popular source of market knowledge, yet researchers have not yet established one consistent technique for measuring responses. Some market research companies offer respondents two answer options; others five or seven. Some answer formats use middle points on the answ...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
College of Business Administration, University of Georgia
2013
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4047619/ https://www.ncbi.nlm.nih.gov/pubmed/24926110 http://dx.doi.org/10.1016/j.jbusres.2012.02.029 |