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Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere
OBJECTIVE: There is a great recognition that store interiors and exteriors can be designed to create feelings in potential customers which can have an important reinforcing effect on purchase. In this study it is mainly aimed to explore the behaviors of the community pharmacists related to their sto...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Medknow Publications & Media Pvt Ltd
2012
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4076855/ https://www.ncbi.nlm.nih.gov/pubmed/24991582 http://dx.doi.org/10.4103/2279-042X.99672 |
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author | Cagirci, Simge Yegenoglu, Selen Uner, Mehmet Mithat |
author_facet | Cagirci, Simge Yegenoglu, Selen Uner, Mehmet Mithat |
author_sort | Cagirci, Simge |
collection | PubMed |
description | OBJECTIVE: There is a great recognition that store interiors and exteriors can be designed to create feelings in potential customers which can have an important reinforcing effect on purchase. In this study it is mainly aimed to explore the behaviors of the community pharmacists related to their store's physical environment. Also we aimed to determine whether any difference exist between behaviors of pharmacists serving in high and low socio-economic regions. METHODS: A total of 200 pharmacists that work socio-economically different regions were randomly selected from 1424 pharmacists registered in Ankara Chamber of Pharmacists. A uniform questionnaire was applied to the pharmacists by using a face-to-face interview technique. FINDINGS: There are differences in terms of behavior between the pharmacists serving in high and low socio-economic regions within the context of putting importance to their stores’ atmosphere. More pharmacists attach importance to the physical sight of their pharmacy serving in high socio-economic regions (90%) vs. pharmacists in low socio-economic regions (70%). Also pharmacists in high socio-economic regions indicated higher importance level of selection of the decoration equipments (84%) than pharmacists serving in high socio-economic regions (60%). CONCLUSION: Our study suggests that some pharmacists pay more attention to interior atmospheric elements and others do not. There is a difference in terms of attaching importance to some store atmospheric elements (i.e. physical site, decoration equipment, it's color, wall color, etc.) serving in high versus low socio-economic regions in this context. |
format | Online Article Text |
id | pubmed-4076855 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2012 |
publisher | Medknow Publications & Media Pvt Ltd |
record_format | MEDLINE/PubMed |
spelling | pubmed-40768552014-07-02 Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere Cagirci, Simge Yegenoglu, Selen Uner, Mehmet Mithat J Res Pharm Pract Original Article OBJECTIVE: There is a great recognition that store interiors and exteriors can be designed to create feelings in potential customers which can have an important reinforcing effect on purchase. In this study it is mainly aimed to explore the behaviors of the community pharmacists related to their store's physical environment. Also we aimed to determine whether any difference exist between behaviors of pharmacists serving in high and low socio-economic regions. METHODS: A total of 200 pharmacists that work socio-economically different regions were randomly selected from 1424 pharmacists registered in Ankara Chamber of Pharmacists. A uniform questionnaire was applied to the pharmacists by using a face-to-face interview technique. FINDINGS: There are differences in terms of behavior between the pharmacists serving in high and low socio-economic regions within the context of putting importance to their stores’ atmosphere. More pharmacists attach importance to the physical sight of their pharmacy serving in high socio-economic regions (90%) vs. pharmacists in low socio-economic regions (70%). Also pharmacists in high socio-economic regions indicated higher importance level of selection of the decoration equipments (84%) than pharmacists serving in high socio-economic regions (60%). CONCLUSION: Our study suggests that some pharmacists pay more attention to interior atmospheric elements and others do not. There is a difference in terms of attaching importance to some store atmospheric elements (i.e. physical site, decoration equipment, it's color, wall color, etc.) serving in high versus low socio-economic regions in this context. Medknow Publications & Media Pvt Ltd 2012 /pmc/articles/PMC4076855/ /pubmed/24991582 http://dx.doi.org/10.4103/2279-042X.99672 Text en Copyright: © Journal of Research in Pharmacy Practice http://creativecommons.org/licenses/by-nc-sa/3.0 This is an open-access article distributed under the terms of the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Original Article Cagirci, Simge Yegenoglu, Selen Uner, Mehmet Mithat Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere |
title | Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere |
title_full | Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere |
title_fullStr | Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere |
title_full_unstemmed | Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere |
title_short | Turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere |
title_sort | turkish community pharmacists’ self-report of their pharmacies’ physical atmosphere |
topic | Original Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4076855/ https://www.ncbi.nlm.nih.gov/pubmed/24991582 http://dx.doi.org/10.4103/2279-042X.99672 |
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