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Promoting the Avoidance of High-Calorie Snacks: Priming Autonomy Moderates Message Framing Effects
The beneficial effects of gain-framed vs. loss-framed messages promoting health protective behaviors have been found to be inconsistent, and consideration of potential moderating variables is essential if framed health promotion messages are to be effective. This research aimed to determine the infl...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4117640/ https://www.ncbi.nlm.nih.gov/pubmed/25078965 http://dx.doi.org/10.1371/journal.pone.0103892 |