Invitation Choice Structure Has No Impact on Attendance in a Female Business Training Program in Kenya

Business training programs are a common form of support to small businesses, but organizations providing this training often struggle to get business owners to attend. We evaluate the role of invitation choice structure in determining agreement to participate and actual attendance. A field experimen...

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Detalles Bibliográficos
Autores principales: Diwan, Faizan, Makana, Grace, McKenzie, David, Paruzzolo, Silvia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2014
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4192542/
https://www.ncbi.nlm.nih.gov/pubmed/25299647
http://dx.doi.org/10.1371/journal.pone.0109873

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4192542/
https://www.ncbi.nlm.nih.gov/pubmed/25299647
http://dx.doi.org/10.1371/journal.pone.0109873

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