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Invitation Choice Structure Has No Impact on Attendance in a Female Business Training Program in Kenya
Business training programs are a common form of support to small businesses, but organizations providing this training often struggle to get business owners to attend. We evaluate the role of invitation choice structure in determining agreement to participate and actual attendance. A field experimen...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4192542/ https://www.ncbi.nlm.nih.gov/pubmed/25299647 http://dx.doi.org/10.1371/journal.pone.0109873 |