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Evolution of State Outreach Efforts Under SCHIP

States have shown creativity and adaptability in developing outreach strategies to promote State Children's Health Insurance Program (SCHIP) enrollment. As the program has matured and the fiscal environment has tightened, States have learned what efforts are successful and have tailored their a...

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Detalles Bibliográficos
Autores principales: Williams, Susan R., Rosenbach, Margo L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: CENTERS for MEDICARE & MEDICAID SERVICES 2007
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4195004/
https://www.ncbi.nlm.nih.gov/pubmed/17722754
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author Williams, Susan R.
Rosenbach, Margo L.
author_facet Williams, Susan R.
Rosenbach, Margo L.
author_sort Williams, Susan R.
collection PubMed
description States have shown creativity and adaptability in developing outreach strategies to promote State Children's Health Insurance Program (SCHIP) enrollment. As the program has matured and the fiscal environment has tightened, States have learned what efforts are successful and have tailored their approaches accordingly This article reviews the evolution of State outreach strategies under SCHIP, using qualitative information from all 50 States and the District of Columbia. Early campaigns were aimed at building broad awareness of SCHIP. Over time, States have adapted their outreach campaigns to close the gaps in enrolling hard-to-reach populations, by modifying their target populations, messages, methods, organizational strategies, and emphasis.
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spelling pubmed-41950042014-11-04 Evolution of State Outreach Efforts Under SCHIP Williams, Susan R. Rosenbach, Margo L. Health Care Financ Rev Research Article States have shown creativity and adaptability in developing outreach strategies to promote State Children's Health Insurance Program (SCHIP) enrollment. As the program has matured and the fiscal environment has tightened, States have learned what efforts are successful and have tailored their approaches accordingly This article reviews the evolution of State outreach strategies under SCHIP, using qualitative information from all 50 States and the District of Columbia. Early campaigns were aimed at building broad awareness of SCHIP. Over time, States have adapted their outreach campaigns to close the gaps in enrolling hard-to-reach populations, by modifying their target populations, messages, methods, organizational strategies, and emphasis. CENTERS for MEDICARE & MEDICAID SERVICES 2007 /pmc/articles/PMC4195004/ /pubmed/17722754 Text en
spellingShingle Research Article
Williams, Susan R.
Rosenbach, Margo L.
Evolution of State Outreach Efforts Under SCHIP
title Evolution of State Outreach Efforts Under SCHIP
title_full Evolution of State Outreach Efforts Under SCHIP
title_fullStr Evolution of State Outreach Efforts Under SCHIP
title_full_unstemmed Evolution of State Outreach Efforts Under SCHIP
title_short Evolution of State Outreach Efforts Under SCHIP
title_sort evolution of state outreach efforts under schip
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4195004/
https://www.ncbi.nlm.nih.gov/pubmed/17722754
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