The relevance of netnography to the harness of Romanian health care electronic word-of-mouth

Abstract Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective o...

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Detalles Bibliográficos
Autores principales: Bratucu, R, Gheorghe, IR, Radu, A, Purcarea, VL
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Carol Davila University Press 2014
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4233439/
https://www.ncbi.nlm.nih.gov/pubmed/25408755
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author Bratucu, R
Gheorghe, IR
Radu, A
Purcarea, VL
author_facet Bratucu, R
Gheorghe, IR
Radu, A
Purcarea, VL
author_sort Bratucu, R
collection PubMed
description Abstract Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography.
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spelling pubmed-42334392014-11-18 The relevance of netnography to the harness of Romanian health care electronic word-of-mouth Bratucu, R Gheorghe, IR Radu, A Purcarea, VL J Med Life Original Article Abstract Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography. Carol Davila University Press 2014-09-15 2014-09-25 /pmc/articles/PMC4233439/ /pubmed/25408755 Text en ©Carol Davila University Press http://creativecommons.org/licenses/by/2.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Article
Bratucu, R
Gheorghe, IR
Radu, A
Purcarea, VL
The relevance of netnography to the harness of Romanian health care electronic word-of-mouth
title The relevance of netnography to the harness of Romanian health care electronic word-of-mouth
title_full The relevance of netnography to the harness of Romanian health care electronic word-of-mouth
title_fullStr The relevance of netnography to the harness of Romanian health care electronic word-of-mouth
title_full_unstemmed The relevance of netnography to the harness of Romanian health care electronic word-of-mouth
title_short The relevance of netnography to the harness of Romanian health care electronic word-of-mouth
title_sort relevance of netnography to the harness of romanian health care electronic word-of-mouth
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4233439/
https://www.ncbi.nlm.nih.gov/pubmed/25408755
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