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The relevance of netnography to the harness of Romanian health care electronic word-of-mouth

Abstract Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective o...

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Detalles Bibliográficos
Autores principales: Bratucu, R, Gheorghe, IR, Radu, A, Purcarea, VL
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Carol Davila University Press 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4233439/
https://www.ncbi.nlm.nih.gov/pubmed/25408755

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