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Evaluating the conservation impact of an innovative zoo-based educational campaign: ‘Don't Palm Us Off’ for orang-utan conservation

With significant biodiversity loss occurring presently, increased emphasis is being placed upon the capacity of zoos to contribute to species conservation. This paper evaluates an innovative conservation education campaign ‘Don't Palm Us Off’ implemented at Melbourne Zoo, Australia. This sought...

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Detalles Bibliográficos
Autores principales: Pearson, Elissa L, Lowry, Rachel, Dorrian, Jillian, Litchfield, Carla A
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BlackWell Publishing Ltd 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4258071/
https://www.ncbi.nlm.nih.gov/pubmed/24535962
http://dx.doi.org/10.1002/zoo.21120