Cargando…

The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters

Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, received the t...

Descripción completa

Detalles Bibliográficos
Autores principales: Lim, Megan S C, Wright, Cassandra, Hellard, Margaret E
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4259983/
https://www.ncbi.nlm.nih.gov/pubmed/25367387
http://dx.doi.org/10.2196/mhealth.3888
_version_ 1782348099338895360
author Lim, Megan S C
Wright, Cassandra
Hellard, Margaret E
author_facet Lim, Megan S C
Wright, Cassandra
Hellard, Margaret E
author_sort Lim, Megan S C
collection PubMed
description Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, received the text messaging intervention, and then completed evaluation. In this issue of the Journal of Medical Internet Research, Sheoran et al have demonstrated how use of text messaging alone can be a feasible method for all three stages: recruitment, intervention, and evaluation. Use of text messages without any other modes of communication could be a key to population-level dissemination and wider uptake of health promotion messages. However, in the rush to utilize new technologies and in the brevity of 160 characters, it should not be forgotten that quality, rigour, and careful development remain essential in any health promotion practice.
format Online
Article
Text
id pubmed-4259983
institution National Center for Biotechnology Information
language English
publishDate 2014
publisher JMIR Publications Inc.
record_format MEDLINE/PubMed
spelling pubmed-42599832014-12-10 The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters Lim, Megan S C Wright, Cassandra Hellard, Margaret E JMIR Mhealth Uhealth Editorial Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, received the text messaging intervention, and then completed evaluation. In this issue of the Journal of Medical Internet Research, Sheoran et al have demonstrated how use of text messaging alone can be a feasible method for all three stages: recruitment, intervention, and evaluation. Use of text messages without any other modes of communication could be a key to population-level dissemination and wider uptake of health promotion messages. However, in the rush to utilize new technologies and in the brevity of 160 characters, it should not be forgotten that quality, rigour, and careful development remain essential in any health promotion practice. JMIR Publications Inc. 2014-11-03 /pmc/articles/PMC4259983/ /pubmed/25367387 http://dx.doi.org/10.2196/mhealth.3888 Text en ©Megan S C Lim, Cassandra Wright, Margaret E Hellard. Originally published in JMIR Mhealth and Uhealth (http://mhealth.jmir.org), 03.11.2014. http://creativecommons.org/licenses/by/2.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR mhealth and uhealth, is properly cited. The complete bibliographic information, a link to the original publication on http://mhealth.jmir.org/, as well as this copyright and license information must be included.
spellingShingle Editorial
Lim, Megan S C
Wright, Cassandra
Hellard, Margaret E
The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters
title The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters
title_full The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters
title_fullStr The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters
title_full_unstemmed The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters
title_short The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters
title_sort medium and the message: fitting sound health promotion methodology into 160 characters
topic Editorial
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4259983/
https://www.ncbi.nlm.nih.gov/pubmed/25367387
http://dx.doi.org/10.2196/mhealth.3888
work_keys_str_mv AT limmegansc themediumandthemessagefittingsoundhealthpromotionmethodologyinto160characters
AT wrightcassandra themediumandthemessagefittingsoundhealthpromotionmethodologyinto160characters
AT hellardmargarete themediumandthemessagefittingsoundhealthpromotionmethodologyinto160characters
AT limmegansc mediumandthemessagefittingsoundhealthpromotionmethodologyinto160characters
AT wrightcassandra mediumandthemessagefittingsoundhealthpromotionmethodologyinto160characters
AT hellardmargarete mediumandthemessagefittingsoundhealthpromotionmethodologyinto160characters