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The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters
Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, received the t...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications Inc.
2014
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4259983/ https://www.ncbi.nlm.nih.gov/pubmed/25367387 http://dx.doi.org/10.2196/mhealth.3888 |
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author | Lim, Megan S C Wright, Cassandra Hellard, Margaret E |
author_facet | Lim, Megan S C Wright, Cassandra Hellard, Margaret E |
author_sort | Lim, Megan S C |
collection | PubMed |
description | Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, received the text messaging intervention, and then completed evaluation. In this issue of the Journal of Medical Internet Research, Sheoran et al have demonstrated how use of text messaging alone can be a feasible method for all three stages: recruitment, intervention, and evaluation. Use of text messages without any other modes of communication could be a key to population-level dissemination and wider uptake of health promotion messages. However, in the rush to utilize new technologies and in the brevity of 160 characters, it should not be forgotten that quality, rigour, and careful development remain essential in any health promotion practice. |
format | Online Article Text |
id | pubmed-4259983 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2014 |
publisher | JMIR Publications Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-42599832014-12-10 The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters Lim, Megan S C Wright, Cassandra Hellard, Margaret E JMIR Mhealth Uhealth Editorial Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, received the text messaging intervention, and then completed evaluation. In this issue of the Journal of Medical Internet Research, Sheoran et al have demonstrated how use of text messaging alone can be a feasible method for all three stages: recruitment, intervention, and evaluation. Use of text messages without any other modes of communication could be a key to population-level dissemination and wider uptake of health promotion messages. However, in the rush to utilize new technologies and in the brevity of 160 characters, it should not be forgotten that quality, rigour, and careful development remain essential in any health promotion practice. JMIR Publications Inc. 2014-11-03 /pmc/articles/PMC4259983/ /pubmed/25367387 http://dx.doi.org/10.2196/mhealth.3888 Text en ©Megan S C Lim, Cassandra Wright, Margaret E Hellard. Originally published in JMIR Mhealth and Uhealth (http://mhealth.jmir.org), 03.11.2014. http://creativecommons.org/licenses/by/2.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR mhealth and uhealth, is properly cited. The complete bibliographic information, a link to the original publication on http://mhealth.jmir.org/, as well as this copyright and license information must be included. |
spellingShingle | Editorial Lim, Megan S C Wright, Cassandra Hellard, Margaret E The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters |
title | The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters |
title_full | The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters |
title_fullStr | The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters |
title_full_unstemmed | The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters |
title_short | The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters |
title_sort | medium and the message: fitting sound health promotion methodology into 160 characters |
topic | Editorial |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4259983/ https://www.ncbi.nlm.nih.gov/pubmed/25367387 http://dx.doi.org/10.2196/mhealth.3888 |
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