How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?

OBJECTIVE: To investigate the effects of different types of televised mass media campaign content on calls to the English NHS Stop Smoking helpline. METHOD: We used UK government-funded televised tobacco control campaigns from April 2005 to April 2010, categorised as either “positive” (eliciting hap...

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Detalles Bibliográficos
Autores principales: Richardson, Sol, Langley, Tessa, Szatkowski, Lisa, Sims, Michelle, Gilmore, Anna, McNeill, Ann, Lewis, Sarah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Academic Press 2014
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4262576/
https://www.ncbi.nlm.nih.gov/pubmed/25197004
http://dx.doi.org/10.1016/j.ypmed.2014.08.030

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