The Role of Fear and Disgust in Predicting the Effectiveness of Television Advertisements That Graphically Depict the Health Harms of Smoking

INTRODUCTION: Antismoking television advertisements that depict the graphic health harms of smoking are increasingly considered best practices, as exemplified by the Centers for Disease Control and Prevention’s current national campaign. Evaluation of responses to these widely used advertisements is...

Descripción completa

Detalles Bibliográficos
Autores principales: Jónsdóttir, Harpa Lind, Holm, Jeffrey E., Poltavski, Dmitri, Vogeltanz-Holm, Nancy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2014
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4264411/
https://www.ncbi.nlm.nih.gov/pubmed/25496558
http://dx.doi.org/10.5888/pcd11.140326

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4264411/
https://www.ncbi.nlm.nih.gov/pubmed/25496558
http://dx.doi.org/10.5888/pcd11.140326

Ejemplares similares