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The Effect of Framing and Normative Messages in Building Support for Climate Policies
Deep cuts in greenhouse gas emissions are required to mitigate climate change. However, there is low willingness amongst the public to prioritise climate policies for reducing emissions. Here we show that the extent to which Australians are prepared to reduce their country's CO(2) emissions is...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2014
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4266503/ https://www.ncbi.nlm.nih.gov/pubmed/25501009 http://dx.doi.org/10.1371/journal.pone.0114335 |
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author | Hurlstone, Mark J. Lewandowsky, Stephan Newell, Ben R. Sewell, Brittany |
author_facet | Hurlstone, Mark J. Lewandowsky, Stephan Newell, Ben R. Sewell, Brittany |
author_sort | Hurlstone, Mark J. |
collection | PubMed |
description | Deep cuts in greenhouse gas emissions are required to mitigate climate change. However, there is low willingness amongst the public to prioritise climate policies for reducing emissions. Here we show that the extent to which Australians are prepared to reduce their country's CO(2) emissions is greater when the costs to future national income are framed as a “foregone-gain”—incomes rise in the future but not by as much as in the absence of emission cuts—rather than as a “loss”—incomes decrease relative to the baseline expected future levels (Studies 1 & 2). The provision of a normative message identifying Australia as one of the world's largest CO(2) emitters did not increase the amount by which individuals were prepared to reduce emissions (Study 1), whereas a normative message revealing the emission policy preferences of other Australians did (Study 2). The results suggest that framing the costs of reducing emissions as a smaller increase in future income and communicating normative information about others' emission policy preferences are effective methods for leveraging public support for emission cuts. |
format | Online Article Text |
id | pubmed-4266503 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2014 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-42665032014-12-26 The Effect of Framing and Normative Messages in Building Support for Climate Policies Hurlstone, Mark J. Lewandowsky, Stephan Newell, Ben R. Sewell, Brittany PLoS One Research Article Deep cuts in greenhouse gas emissions are required to mitigate climate change. However, there is low willingness amongst the public to prioritise climate policies for reducing emissions. Here we show that the extent to which Australians are prepared to reduce their country's CO(2) emissions is greater when the costs to future national income are framed as a “foregone-gain”—incomes rise in the future but not by as much as in the absence of emission cuts—rather than as a “loss”—incomes decrease relative to the baseline expected future levels (Studies 1 & 2). The provision of a normative message identifying Australia as one of the world's largest CO(2) emitters did not increase the amount by which individuals were prepared to reduce emissions (Study 1), whereas a normative message revealing the emission policy preferences of other Australians did (Study 2). The results suggest that framing the costs of reducing emissions as a smaller increase in future income and communicating normative information about others' emission policy preferences are effective methods for leveraging public support for emission cuts. Public Library of Science 2014-12-15 /pmc/articles/PMC4266503/ /pubmed/25501009 http://dx.doi.org/10.1371/journal.pone.0114335 Text en © 2014 Hurlstone et al http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited. |
spellingShingle | Research Article Hurlstone, Mark J. Lewandowsky, Stephan Newell, Ben R. Sewell, Brittany The Effect of Framing and Normative Messages in Building Support for Climate Policies |
title | The Effect of Framing and Normative Messages in Building Support for Climate Policies |
title_full | The Effect of Framing and Normative Messages in Building Support for Climate Policies |
title_fullStr | The Effect of Framing and Normative Messages in Building Support for Climate Policies |
title_full_unstemmed | The Effect of Framing and Normative Messages in Building Support for Climate Policies |
title_short | The Effect of Framing and Normative Messages in Building Support for Climate Policies |
title_sort | effect of framing and normative messages in building support for climate policies |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4266503/ https://www.ncbi.nlm.nih.gov/pubmed/25501009 http://dx.doi.org/10.1371/journal.pone.0114335 |
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