Identification of gain- and loss-framed cancer screening messages that appeared in municipal newsletters in Japan

BACKGROUND: Research suggests that cancer screening messages are more persuasive when framed in terms of the costs of not obtaining screening (i.e., loss-framed) than when framed in terms of the benefits of obtaining screening (i.e., gain-framed). However, to what extent these findings have been int...

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Detalles Bibliográficos
Autores principales: Okuhara, Tsuyoshi, Ishikawa, Hirono, Okada, Hiroko, Kiuchi, Takahiro
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2014
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4295292/
https://www.ncbi.nlm.nih.gov/pubmed/25494623
http://dx.doi.org/10.1186/1756-0500-7-896

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4295292/
https://www.ncbi.nlm.nih.gov/pubmed/25494623
http://dx.doi.org/10.1186/1756-0500-7-896

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