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Identification of gain- and loss-framed cancer screening messages that appeared in municipal newsletters in Japan
BACKGROUND: Research suggests that cancer screening messages are more persuasive when framed in terms of the costs of not obtaining screening (i.e., loss-framed) than when framed in terms of the benefits of obtaining screening (i.e., gain-framed). However, to what extent these findings have been int...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4295292/ https://www.ncbi.nlm.nih.gov/pubmed/25494623 http://dx.doi.org/10.1186/1756-0500-7-896 |