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Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension
INTRODUCTION: We studied Facebook groups related to hypertension to characterize their objectives, subject matter, member sizes, geographical boundaries, level of activity, and user-generated content. METHODS: We performed a systematic search among open Facebook groups using the keywords “hypertensi...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Centers for Disease Control and Prevention
2015
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4310711/ https://www.ncbi.nlm.nih.gov/pubmed/25633486 http://dx.doi.org/10.5888/pcd12.140265 |
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author | Al Mamun, Mohammad Ibrahim, Hamza M. Turin, Tanvir Chowdhury |
author_facet | Al Mamun, Mohammad Ibrahim, Hamza M. Turin, Tanvir Chowdhury |
author_sort | Al Mamun, Mohammad |
collection | PubMed |
description | INTRODUCTION: We studied Facebook groups related to hypertension to characterize their objectives, subject matter, member sizes, geographical boundaries, level of activity, and user-generated content. METHODS: We performed a systematic search among open Facebook groups using the keywords “hypertension,” “high blood pressure,” “raised blood pressure,” and “blood pressure.” We extracted relevant data from each group’s content and developed a coding and categorizing scheme for the whole data set. Stepwise logistic regression was used to explore factors independently associated with each group’s level of activity. RESULTS: We found 187 hypertension-related Facebook groups containing 8,966 members. The main objective of most (59.9%) Facebook groups was to create hypertension awareness, and 11.2% were created primarily to support patients and caregivers. Among the top-displayed, most recent posts (n = 164), 21.3% were focused on product or service promotion, whereas one-fifth of posts were related to hypertension-awareness information. Each Facebook group’s level of activity was independently associated with group size (adjusted odds ratio [AOR], 1.02; 95% confidence interval [CI], 1.01–1.03), presence of “likes” on the most recent wall post (AOR, 3.55, 95% CI, 1.41–8.92), and presence of attached files on the group wall (AOR, 5.01, 95% CI, 1.25–20.1). CONCLUSION: The primary objective of most of the hypertension-related Facebook groups observed in this study was awareness creation. Compared with the whole Facebook community, the total number of hypertension-related Facebook groups and their users was small and the groups were less active. |
format | Online Article Text |
id | pubmed-4310711 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2015 |
publisher | Centers for Disease Control and Prevention |
record_format | MEDLINE/PubMed |
spelling | pubmed-43107112015-02-10 Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension Al Mamun, Mohammad Ibrahim, Hamza M. Turin, Tanvir Chowdhury Prev Chronic Dis Original Research INTRODUCTION: We studied Facebook groups related to hypertension to characterize their objectives, subject matter, member sizes, geographical boundaries, level of activity, and user-generated content. METHODS: We performed a systematic search among open Facebook groups using the keywords “hypertension,” “high blood pressure,” “raised blood pressure,” and “blood pressure.” We extracted relevant data from each group’s content and developed a coding and categorizing scheme for the whole data set. Stepwise logistic regression was used to explore factors independently associated with each group’s level of activity. RESULTS: We found 187 hypertension-related Facebook groups containing 8,966 members. The main objective of most (59.9%) Facebook groups was to create hypertension awareness, and 11.2% were created primarily to support patients and caregivers. Among the top-displayed, most recent posts (n = 164), 21.3% were focused on product or service promotion, whereas one-fifth of posts were related to hypertension-awareness information. Each Facebook group’s level of activity was independently associated with group size (adjusted odds ratio [AOR], 1.02; 95% confidence interval [CI], 1.01–1.03), presence of “likes” on the most recent wall post (AOR, 3.55, 95% CI, 1.41–8.92), and presence of attached files on the group wall (AOR, 5.01, 95% CI, 1.25–20.1). CONCLUSION: The primary objective of most of the hypertension-related Facebook groups observed in this study was awareness creation. Compared with the whole Facebook community, the total number of hypertension-related Facebook groups and their users was small and the groups were less active. Centers for Disease Control and Prevention 2015-01-29 /pmc/articles/PMC4310711/ /pubmed/25633486 http://dx.doi.org/10.5888/pcd12.140265 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited. |
spellingShingle | Original Research Al Mamun, Mohammad Ibrahim, Hamza M. Turin, Tanvir Chowdhury Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension |
title | Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension |
title_full | Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension |
title_fullStr | Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension |
title_full_unstemmed | Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension |
title_short | Social Media in Communicating Health Information: An Analysis of Facebook Groups Related to Hypertension |
title_sort | social media in communicating health information: an analysis of facebook groups related to hypertension |
topic | Original Research |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4310711/ https://www.ncbi.nlm.nih.gov/pubmed/25633486 http://dx.doi.org/10.5888/pcd12.140265 |
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