The role of health-related claims and health-related symbols in consumer behaviour: Design and conceptual framework of the CLYMBOL project and initial results

Health claims and symbols are potential aids to help consumers identify foods that are healthier options. However, little is known as to how health claims and symbols are used by consumers in real-world shopping situations, thus making the science-based formulation of new labelling policies and the...

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Detalles Bibliográficos
Autores principales: Hieke, S, Kuljanic, N, Wills, J M, Pravst, I, Kaur, A, Raats, M M, van Trijp, H C M, Verbeke, W, Grunert, K G
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Blackwell Publishing Ltd 2015
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4344811/
https://www.ncbi.nlm.nih.gov/pubmed/25750587
http://dx.doi.org/10.1111/nbu.12128

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