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A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market

This paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level. The impact analysis of the key factors on the sampling l...

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Detalles Bibliográficos
Autores principales:	Hu, Zhineng, Lu, Wei, Han, Bing
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Hindawi Publishing Corporation 2015
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4364306/ https://www.ncbi.nlm.nih.gov/pubmed/25821847 http://dx.doi.org/10.1155/2015/167481

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