What information do consumers consider, and how do they look for it, when shopping for groceries online?()

Previous research investigating what information shoppers seek when purchasing groceries has used either lab-experiments or observed shoppers in supermarkets. The present research investigates this question in a relatively naturalistic online-grocery environment. Forty participants completed their w...

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Detalles Bibliográficos
Autores principales: Benn, Yael, Webb, Thomas L., Chang, Betty P.I., Reidy, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Academic Press 2015
Materias:
Research Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4376393/
https://www.ncbi.nlm.nih.gov/pubmed/25660339
http://dx.doi.org/10.1016/j.appet.2015.01.025

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4376393/
https://www.ncbi.nlm.nih.gov/pubmed/25660339
http://dx.doi.org/10.1016/j.appet.2015.01.025

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