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What information do consumers consider, and how do they look for it, when shopping for groceries online?()
Previous research investigating what information shoppers seek when purchasing groceries has used either lab-experiments or observed shoppers in supermarkets. The present research investigates this question in a relatively naturalistic online-grocery environment. Forty participants completed their w...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Academic Press
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4376393/ https://www.ncbi.nlm.nih.gov/pubmed/25660339 http://dx.doi.org/10.1016/j.appet.2015.01.025 |