Life cycle of television public service announcements disseminated through donated airtime

OBJECTIVE: To investigate the longevity and reach of television public service announcements (PSAs) developed by the Centers for Disease Control and Prevention's Screen for Life: National Colorectal Cancer Action Campaign. METHODS: Television airtime donated to Screen for Life PSAs was tracked,...

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Detalles Bibliográficos
Autores principales: Cooper, Crystale Purvis, Gelb, Cynthia A., Chu, Jennifer
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2015
Materias:
Brief Original Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4388813/
https://www.ncbi.nlm.nih.gov/pubmed/25859425
http://dx.doi.org/10.1016/j.pmedr.2015.03.005

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4388813/
https://www.ncbi.nlm.nih.gov/pubmed/25859425
http://dx.doi.org/10.1016/j.pmedr.2015.03.005

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