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Life cycle of television public service announcements disseminated through donated airtime

OBJECTIVE: To investigate the longevity and reach of television public service announcements (PSAs) developed by the Centers for Disease Control and Prevention's Screen for Life: National Colorectal Cancer Action Campaign. METHODS: Television airtime donated to Screen for Life PSAs was tracked,...

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Detalles Bibliográficos
Autores principales:	Cooper, Crystale Purvis, Gelb, Cynthia A., Chu, Jennifer
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2015
Materias:	Brief Original Report
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4388813/ https://www.ncbi.nlm.nih.gov/pubmed/25859425 http://dx.doi.org/10.1016/j.pmedr.2015.03.005

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