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The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi

BACKGROUND: Men’s participation in antenatal, childbirth and postnatal care is crucial to the health of the mothers and neonates. Nevertheless, very few men participate in maternal health, especially in developing countries. Mass media is one of the popular and effective tools for health promotion a...

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Autores principales: Zamawe, Collins, Banda, Masford, Dube, Albert
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4394597/
https://www.ncbi.nlm.nih.gov/pubmed/25881061
http://dx.doi.org/10.1186/s12978-015-0020-0
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author Zamawe, Collins
Banda, Masford
Dube, Albert
author_facet Zamawe, Collins
Banda, Masford
Dube, Albert
author_sort Zamawe, Collins
collection PubMed
description BACKGROUND: Men’s participation in antenatal, childbirth and postnatal care is crucial to the health of the mothers and neonates. Nevertheless, very few men participate in maternal health, especially in developing countries. Mass media is one of the popular and effective tools for health promotion and behavioral change globally. However, this approach is rarely recognized in maternal health literature and its impact on men’s participation in maternal health is not thoroughly understood. Therefore, the objective of this study was to assess the effect of mass media campaign on men’s involvement in maternal health. METHODS: A cross-sectional study involving 3,825 women of childbearing age (15–49 years) was conducted between July and December 2013 in Malawi’s Mchinji district. Our interest was to establish if husbands of the women who were exposed to the maternal health radio program called Phukusi la Moyo (PLM) were significantly different to those of the women who were not exposed, especially in terms of their involvement in maternal health. We collected data on exposure to the radio campaign and men’s involvement in maternal health through face-to-face interviews using electronic structured questionnaires. The univariate, bivariate and multiple logistic regression analyses were used during analysis of the data. The level of significance was set at p ≤ 0.05. RESULTS: Husbands of the women who were exposed to the PLM radio program were more likely to participate in antenatal care (OR1.5 [95% confidence interval 1.3-1.8]), to be involved in childbirth (OR 1.7 [95% confidence interval 1.5-2.0]) and to participate in postnatal care (OR 1.9 [95% confidence interval 1.7-22]) than their counterparts. CONCLUSION: The use of mass media in promoting the involvement of men in antenatal care, childbirth and postnatal care is effective. Henceforward, we recommend the inclusion of mass media in projects or interventions designed to promote men’s engagement in maternal health.
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spelling pubmed-43945972015-04-14 The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi Zamawe, Collins Banda, Masford Dube, Albert Reprod Health Research BACKGROUND: Men’s participation in antenatal, childbirth and postnatal care is crucial to the health of the mothers and neonates. Nevertheless, very few men participate in maternal health, especially in developing countries. Mass media is one of the popular and effective tools for health promotion and behavioral change globally. However, this approach is rarely recognized in maternal health literature and its impact on men’s participation in maternal health is not thoroughly understood. Therefore, the objective of this study was to assess the effect of mass media campaign on men’s involvement in maternal health. METHODS: A cross-sectional study involving 3,825 women of childbearing age (15–49 years) was conducted between July and December 2013 in Malawi’s Mchinji district. Our interest was to establish if husbands of the women who were exposed to the maternal health radio program called Phukusi la Moyo (PLM) were significantly different to those of the women who were not exposed, especially in terms of their involvement in maternal health. We collected data on exposure to the radio campaign and men’s involvement in maternal health through face-to-face interviews using electronic structured questionnaires. The univariate, bivariate and multiple logistic regression analyses were used during analysis of the data. The level of significance was set at p ≤ 0.05. RESULTS: Husbands of the women who were exposed to the PLM radio program were more likely to participate in antenatal care (OR1.5 [95% confidence interval 1.3-1.8]), to be involved in childbirth (OR 1.7 [95% confidence interval 1.5-2.0]) and to participate in postnatal care (OR 1.9 [95% confidence interval 1.7-22]) than their counterparts. CONCLUSION: The use of mass media in promoting the involvement of men in antenatal care, childbirth and postnatal care is effective. Henceforward, we recommend the inclusion of mass media in projects or interventions designed to promote men’s engagement in maternal health. BioMed Central 2015-04-11 /pmc/articles/PMC4394597/ /pubmed/25881061 http://dx.doi.org/10.1186/s12978-015-0020-0 Text en © Zamawe et al.; licensee BioMed Central. 2015 This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
spellingShingle Research
Zamawe, Collins
Banda, Masford
Dube, Albert
The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi
title The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi
title_full The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi
title_fullStr The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi
title_full_unstemmed The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi
title_short The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi
title_sort effect of mass media campaign on men’s participation in maternal health: a cross-sectional study in malawi
topic Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4394597/
https://www.ncbi.nlm.nih.gov/pubmed/25881061
http://dx.doi.org/10.1186/s12978-015-0020-0
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