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Marketing approaches for OTC analgesics in Bulgaria

The marketing management includes analysis of market opportunities, selection of target markets, planning, developing and implementing of marketing strategies, monitoring and result control. The object of the present study was to analyse the marketing approaches applied for non-steroidal anti-inflam...

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Detalles Bibliográficos
Autores principales:	Petkova, Valentina, Valchanova, Velislava, Ibrahim, Adel, Nikolova, Irina, Benbasat, Niko, Dimitrov, Milen
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Taylor & Francis 2014
Materias:	Article; Bioeconomics
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4433822/ https://www.ncbi.nlm.nih.gov/pubmed/26019521 http://dx.doi.org/10.1080/13102818.2014.911477

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