Can Neural Activation in Dorsolateral Prefrontal Cortex Predict Responsiveness to Information? An Application to Egg Production Systems and Campaign Advertising

Consumers prefer to pay low prices and increase animal welfare; however consumers are typically forced to make tradeoffs between price and animal welfare. Campaign advertising (i.e., advertising used during the 2008 vote on Proposition 2 in California) may affect how consumers make tradeoffs between...

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Detalles Bibliográficos
Autores principales: McFadden, Brandon R., Lusk, Jayson L., Crespi, John M., Cherry, J. Bradley C., Martin, Laura E., Aupperle, Robin L., Bruce, Amanda S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4446318/
https://www.ncbi.nlm.nih.gov/pubmed/26018592
http://dx.doi.org/10.1371/journal.pone.0125243

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