The impact of free trial acceptance on demand for alternative nicotine products: evidence from experimental auctions

OBJECTIVES: This study explored the relationship between product trials and consumer demand for alternative nicotine products (ANP). METHODS: An experimental auction was conducted with 258 adult smokers, wherein participants were randomly assigned to one of four experimental conditions. The particip...

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Detalles Bibliográficos
Autores principales: Rousu, Matthew C., O’Connor, Richard J., Bansal-Travers, Maansi, Pitcavage, James M., Thrasher, James F.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2015
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4468811/
https://www.ncbi.nlm.nih.gov/pubmed/26063180
http://dx.doi.org/10.1186/s12954-015-0052-3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4468811/
https://www.ncbi.nlm.nih.gov/pubmed/26063180
http://dx.doi.org/10.1186/s12954-015-0052-3

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