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The impact of free trial acceptance on demand for alternative nicotine products: evidence from experimental auctions

OBJECTIVES: This study explored the relationship between product trials and consumer demand for alternative nicotine products (ANP). METHODS: An experimental auction was conducted with 258 adult smokers, wherein participants were randomly assigned to one of four experimental conditions. The particip...

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Detalles Bibliográficos
Autores principales:	Rousu, Matthew C., O’Connor, Richard J., Bansal-Travers, Maansi, Pitcavage, James M., Thrasher, James F.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2015
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4468811/ https://www.ncbi.nlm.nih.gov/pubmed/26063180 http://dx.doi.org/10.1186/s12954-015-0052-3

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