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The Supply Chain’s Role in Improving Animal Welfare

SIMPLE SUMMARY: The ability of supply chains to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of actors in the chain to respond to society’s demands; (b) consumers actually buying animal-friendly products. Unle...

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Detalles Bibliográficos
Autores principales: Harvey, David, Hubbard, Carmen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4494447/
https://www.ncbi.nlm.nih.gov/pubmed/26479533
http://dx.doi.org/10.3390/ani3030767
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author Harvey, David
Hubbard, Carmen
author_facet Harvey, David
Hubbard, Carmen
author_sort Harvey, David
collection PubMed
description SIMPLE SUMMARY: The ability of supply chains to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of actors in the chain to respond to society’s demands; (b) consumers actually buying animal-friendly products. Unless citizens are willing to support suppliers who comply with high(er) standards, their votes for better animal welfare risk exporting poor animal welfare to other countries with less rigorous standards. The logic of market failure in the case of animal welfare points to the superiority of consumer subsidies over producer subsidies to deliver improved animal welfare. ABSTRACT: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society’s demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.
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spelling pubmed-44944472015-09-30 The Supply Chain’s Role in Improving Animal Welfare Harvey, David Hubbard, Carmen Animals (Basel) Article SIMPLE SUMMARY: The ability of supply chains to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of actors in the chain to respond to society’s demands; (b) consumers actually buying animal-friendly products. Unless citizens are willing to support suppliers who comply with high(er) standards, their votes for better animal welfare risk exporting poor animal welfare to other countries with less rigorous standards. The logic of market failure in the case of animal welfare points to the superiority of consumer subsidies over producer subsidies to deliver improved animal welfare. ABSTRACT: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society’s demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis. MDPI 2013-08-14 /pmc/articles/PMC4494447/ /pubmed/26479533 http://dx.doi.org/10.3390/ani3030767 Text en © 2013 by the authors; licensee MDPI, Basel, Switzerland. http://creativecommons.org/licenses/by/3.0/ This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/).
spellingShingle Article
Harvey, David
Hubbard, Carmen
The Supply Chain’s Role in Improving Animal Welfare
title The Supply Chain’s Role in Improving Animal Welfare
title_full The Supply Chain’s Role in Improving Animal Welfare
title_fullStr The Supply Chain’s Role in Improving Animal Welfare
title_full_unstemmed The Supply Chain’s Role in Improving Animal Welfare
title_short The Supply Chain’s Role in Improving Animal Welfare
title_sort supply chain’s role in improving animal welfare
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4494447/
https://www.ncbi.nlm.nih.gov/pubmed/26479533
http://dx.doi.org/10.3390/ani3030767
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