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The framing effect and skin conductance responses
Individuals often rely on simple heuristics when they face complex choice situations under uncertainty. Traditionally, it has been proposed that cognitive processes are the main driver to evaluate different choice options and to finally reach a decision. Growing evidence, however, highlights a stron...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2015
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4525055/ https://www.ncbi.nlm.nih.gov/pubmed/26300747 http://dx.doi.org/10.3389/fnbeh.2015.00188 |