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Strategies and motives for resistance to persuasion: an integrative framework
Persuasion is an important element of human communication. But in many situations, we resist rather than embrace persuasive attempts. Resistance to persuasion has been studied in many different disciplines, including communication science, psychology, and marketing. The present paper reviews and con...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4536373/ https://www.ncbi.nlm.nih.gov/pubmed/26322006 http://dx.doi.org/10.3389/fpsyg.2015.01201 |