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Everything’s Relative? Relative Differences in Processing Fluency and the Effects on Liking

Explanations of aesthetic pleasure based on processing fluency have shown that ease-of-processing fosters liking. What is less clear, however, is how processing fluency arises. Does it arise from a relative comparison among the stimuli presented in the experiment? Or does it arise from a comparison...

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Detalles Bibliográficos
Autores principales: Forster, Michael, Gerger, Gernot, Leder, Helmut
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4545584/
https://www.ncbi.nlm.nih.gov/pubmed/26288314
http://dx.doi.org/10.1371/journal.pone.0135944