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Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study

BACKGROUND: Mass media communications are an important component of comprehensive interventions to address population levels of overweight and obesity, yet we have little understanding of the effective characteristics of specific advertisements (ads) on this topic. This study aimed to quantitatively...

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Detalles Bibliográficos
Autores principales:	Dixon, Helen, Scully, Maree, Durkin, Sarah, Brennan, Emily, Cotter, Trish, Maloney, Sarah, O’Hara, Blythe J., Wakefield, Melanie
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2015
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4546051/ https://www.ncbi.nlm.nih.gov/pubmed/26290169 http://dx.doi.org/10.1186/s12889-015-2159-6

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