The power of competition: Effects of social motivation on attention, sustained physical effort, and learning

Competition has often been implicated as a means to improve effort-based learning and attention. Two experiments examined the effects of competition on effort and memory. In Experiment 1, participants completed a physical effort task in which they were rewarded for winning an overall percentage, or for winning a competition they believed was against another player. In Experiment 2, participants completed a memory task in which they were rewarded for remembering an overall percentage of shapes, or more shapes than a “competitor.” We found that, in the physical effort task, participants demonstrated faster reaction times (RTs)—a previous indicator of increased attention—in the competitive environment. Moreover, individual differences predicted the salience of competition’s effect. Furthermore, male participants showed faster RTs and greater sustained effort as a result of a competitive environment, suggesting that males may be more affected by competition in physical effort tasks. However, in Experiment 2, participants remembered fewer shapes when competing, and later recalled less of these shapes during a post-test, suggesting that competition was harmful in our memory task. The different results from these two experiments suggest that competition can improve attention in a physical effort task, yet caution the use of competition in memory tasks.