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Factors that Influence the Effectiveness of Sanitation Programs
Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem b...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4556039/ https://www.ncbi.nlm.nih.gov/pubmed/26389106 http://dx.doi.org/10.3389/fpubh.2015.00201 |
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author | Fernandez-Haddad, Marilu Ingram, Maia |
author_facet | Fernandez-Haddad, Marilu Ingram, Maia |
author_sort | Fernandez-Haddad, Marilu |
collection | PubMed |
description | Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes, or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services. The article first describes the context and strategies of the program, which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The article analyzes social, educational, economic, demographic, and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs. |
format | Online Article Text |
id | pubmed-4556039 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2015 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-45560392015-09-18 Factors that Influence the Effectiveness of Sanitation Programs Fernandez-Haddad, Marilu Ingram, Maia Front Public Health Public Health Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes, or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services. The article first describes the context and strategies of the program, which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The article analyzes social, educational, economic, demographic, and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs. Frontiers Media S.A. 2015-09-01 /pmc/articles/PMC4556039/ /pubmed/26389106 http://dx.doi.org/10.3389/fpubh.2015.00201 Text en Copyright © 2015 Fernandez-Haddad and Ingram. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Public Health Fernandez-Haddad, Marilu Ingram, Maia Factors that Influence the Effectiveness of Sanitation Programs |
title | Factors that Influence the Effectiveness of Sanitation Programs |
title_full | Factors that Influence the Effectiveness of Sanitation Programs |
title_fullStr | Factors that Influence the Effectiveness of Sanitation Programs |
title_full_unstemmed | Factors that Influence the Effectiveness of Sanitation Programs |
title_short | Factors that Influence the Effectiveness of Sanitation Programs |
title_sort | factors that influence the effectiveness of sanitation programs |
topic | Public Health |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4556039/ https://www.ncbi.nlm.nih.gov/pubmed/26389106 http://dx.doi.org/10.3389/fpubh.2015.00201 |
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