Cargando…

Factors that Influence the Effectiveness of Sanitation Programs

Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem b...

Descripción completa

Detalles Bibliográficos
Autores principales: Fernandez-Haddad, Marilu, Ingram, Maia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4556039/
https://www.ncbi.nlm.nih.gov/pubmed/26389106
http://dx.doi.org/10.3389/fpubh.2015.00201
_version_ 1782388293591105536
author Fernandez-Haddad, Marilu
Ingram, Maia
author_facet Fernandez-Haddad, Marilu
Ingram, Maia
author_sort Fernandez-Haddad, Marilu
collection PubMed
description Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes, or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services. The article first describes the context and strategies of the program, which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The article analyzes social, educational, economic, demographic, and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs.
format Online
Article
Text
id pubmed-4556039
institution National Center for Biotechnology Information
language English
publishDate 2015
publisher Frontiers Media S.A.
record_format MEDLINE/PubMed
spelling pubmed-45560392015-09-18 Factors that Influence the Effectiveness of Sanitation Programs Fernandez-Haddad, Marilu Ingram, Maia Front Public Health Public Health Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes, or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services. The article first describes the context and strategies of the program, which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The article analyzes social, educational, economic, demographic, and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs. Frontiers Media S.A. 2015-09-01 /pmc/articles/PMC4556039/ /pubmed/26389106 http://dx.doi.org/10.3389/fpubh.2015.00201 Text en Copyright © 2015 Fernandez-Haddad and Ingram. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Public Health
Fernandez-Haddad, Marilu
Ingram, Maia
Factors that Influence the Effectiveness of Sanitation Programs
title Factors that Influence the Effectiveness of Sanitation Programs
title_full Factors that Influence the Effectiveness of Sanitation Programs
title_fullStr Factors that Influence the Effectiveness of Sanitation Programs
title_full_unstemmed Factors that Influence the Effectiveness of Sanitation Programs
title_short Factors that Influence the Effectiveness of Sanitation Programs
title_sort factors that influence the effectiveness of sanitation programs
topic Public Health
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4556039/
https://www.ncbi.nlm.nih.gov/pubmed/26389106
http://dx.doi.org/10.3389/fpubh.2015.00201
work_keys_str_mv AT fernandezhaddadmarilu factorsthatinfluencetheeffectivenessofsanitationprograms
AT ingrammaia factorsthatinfluencetheeffectivenessofsanitationprograms