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A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes
BACKGROUND: Mass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effecti...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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BioMed Central
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4558837/ https://www.ncbi.nlm.nih.gov/pubmed/26337946 http://dx.doi.org/10.1186/s12889-015-2088-4 |
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author | Yadav, Rajendra-Prasad Kobayashi, Miwako |
author_facet | Yadav, Rajendra-Prasad Kobayashi, Miwako |
author_sort | Yadav, Rajendra-Prasad |
collection | PubMed |
description | BACKGROUND: Mass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004. METHODS: This review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well. RESULTS: A total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median −15.1 %, range −28.8 to 0 %), whereas results of studies that had concomitant enforcement activities were more variable (median −8.6 %, range −36.4 to +14.6 %). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95 % CI = 0.94 to 1.06). CONCLUSIONS: Despite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns. |
format | Online Article Text |
id | pubmed-4558837 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2015 |
publisher | BioMed Central |
record_format | MEDLINE/PubMed |
spelling | pubmed-45588372015-09-04 A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes Yadav, Rajendra-Prasad Kobayashi, Miwako BMC Public Health Research Article BACKGROUND: Mass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004. METHODS: This review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well. RESULTS: A total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median −15.1 %, range −28.8 to 0 %), whereas results of studies that had concomitant enforcement activities were more variable (median −8.6 %, range −36.4 to +14.6 %). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95 % CI = 0.94 to 1.06). CONCLUSIONS: Despite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns. BioMed Central 2015-09-04 /pmc/articles/PMC4558837/ /pubmed/26337946 http://dx.doi.org/10.1186/s12889-015-2088-4 Text en © Yadav and Kobayashi. 2015 Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated. |
spellingShingle | Research Article Yadav, Rajendra-Prasad Kobayashi, Miwako A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes |
title | A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes |
title_full | A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes |
title_fullStr | A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes |
title_full_unstemmed | A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes |
title_short | A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes |
title_sort | systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4558837/ https://www.ncbi.nlm.nih.gov/pubmed/26337946 http://dx.doi.org/10.1186/s12889-015-2088-4 |
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